“The Hunger Games franchise was an opportunity for us to stretch our legs and dive deep into the world of Panem. First, we developed a five-issue fashion magazine known as Capitol Couture (capitolcouture.pn), blending in-world storytelling with real-world fashion icons. Housed on Tumblr, the site became a key touchpoint for the multiyear campaign. Meanwhile, thecapitol.pn functioned as the propaganda-laden mouthpiece of the Capitol, featuring original videos on Capitol TV and revolutionary WebGL experiences for fans.”
