“Fundación Reina Sofía wanted to raise awareness about Alzheimer’s disease to boost its research efforts. We created the Bank of Memories (bancoderecuerdos.com), a website where visitors deposit their most valuable memories through text, photo or video. Big brands, including Coca-Cola and Google, deposited memories and promoted them. Residents of a small town even saved their memories as a group collection. The website has had more than 750,000 visits and has collected more than 35,500 memories.”