Loading ...
Eva Janire, art director
Xisela Lopez, writer
Félix Del Valle/Carlos Jorge, chief creative officers
Javier Luján, graphic designer
Marta Peréz Antelo, editor
Patricia Miguel, strategy
Gema Crespo, senior producer
Contrapunto BBDO, ad agency
Arturo Luis Coello Villanueva/Fundación Reina Sofía, clients
“Fundación Reina Sofía wanted to raise awareness about Alzheimer’s disease to boost its research efforts. We created the Bank of Memories (bancoderecuerdos.com), a website where visitors deposit their most valuable memories through text, photo or video. Big brands, including Coca-Cola and Google, deposited memories and promoted them. Residents of a small town even saved their memories as a group collection. The website has had more than 750,000 visits and has collected more than 35,500 memories.”
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In