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Advertising / Print Advertising / Travel/Transportation
Mercedes Attention Assist
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|
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Aurora Hidalgo
/
Raúl López
, art directors/writers
Félix Del Valle
/
Carlos Jorge
, chief creative officers
Javier Luján
, manager of graphic design
Carlos Marsal
, illustrator
Sofia Calonje
/
Lorena Landau
, strategy
Paco Ribera
, executive director
Contrapunto BBDO
, ad agency
Antonia Belenguer
/
Joaquin Garralda
/
Mercedes-Benz
/
Rocio Poggio
/
Oscar Rubira
/
Elena Steiner
, clients
“These print ads explain the Attention Assist system in Mercedes-Benz cars. It recognizes if the driver is tired or not paying attention and suggests that he or she take a break.”
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