Mercedes Attention Assist | Communication Arts

Aurora Hidalgo/Raúl López, art directors/writers
Félix Del Valle/Carlos Jorge, chief creative officers
Javier Luján, manager of graphic design
Carlos Marsal, illustrator
Sofia Calonje/Lorena Landau, strategy
Paco Ribera, executive director
Contrapunto BBDO, ad agency
Antonia Belenguer/Joaquin Garralda/Mercedes-Benz/Rocio Poggio/Oscar Rubira/Elena Steiner, clients

“These print ads explain the Attention Assist system in Mercedes-Benz cars. It recognizes if the driver is tired or not paying attention and suggests that he or she take a break.”

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