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Carlos De Javier/Jesus Navas, art directors
Sergi Pros, writer
Jofre Biscarri/Carlos De Javier, creative directors
Xavier Pastor, photographer
Reme Tobias, strategy
Elena Molina/Reflex, clients
“For an amateur runner, the biggest difference between the start and the finish of a marathon is that on one end, you need a remedy for the symptomatic relief of muscular pain. This series of print ads shows that when the marathon running is finished, you have Reflex, and it’s time to relax and ease those sore muscles.”
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