“Just last year, we rebranded one of New York’s oldest craft coffee companies, Joe Coffee. It was already an established and well-loved local brand with more than thirteen shops spread around the city. The company was beginning to roast and sell its own coffee and wanted a new look that built on its well-established brand. The company and its coffee shops are simple, unpretentious, local, fresh and friendly. Its new brand delivers that feeling of the noise and stylings of the hip new coffee scene.”
