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Serial Cut, design firm
Diesel, client
“Diesel has done a great deal to reshape the landscape of contemporary style. For its spring/summer 2015 collection, the brand wanted to change the way consumers experience summer fashion. Slow-moving objects in a surreal video were displayed in all its window stores. The digital celebration of summer featured pieces from its fashion collection, including footwear, sunglasses and bags, all inhabiting a glossy landscape. In addition, an ice cream cone, a surfboard and a basketball all melt in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens and pinks. Unusual movements emphasize that the laws of nature have been suspended. In a surreal summer, gravity is merely a suggestion!”
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