“When you’re manning the grill, timing is everything. You’re slicing, you’re seasoning and you’re anticipating how long it will be before hungry faces start pacing around your grill. Getting the right flame is a guessing game every time. Will it take a few seconds? A few hours? This print ad and poster demonstrate: The proper charcoal eliminates the guesswork by lighting fast and strong, so you can start cooking sooner. Master your own grill using Kingsford’s Fast Lighting Charcoal.”