“As Latinos, caring for our elders isn’t a choice—it’s an inherent cultural responsibility. There’s something to be said about the circle of life—how we go from being cared for by our parents to providing them with the same love and care they provided us. Although Latinos consider it a privilege to care for our elders, AARP recognizes that it’s often a heavy load to bear. There are more than 42.1 million caregivers in the United States, and in this TV commercial, we aim to help inform the ever-growing caregiver population of the resources and information AARP has available for them.”