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Cristina Serarols, art director
Beatriz Torres Marin, associate creative director
Iu la Lueta, creative director
Alvar Suñol, executive creative director
Luis Miguel Messianu/Alberto Slezynger, Personal Music, chief creative officers
Aldo De La Paz, web design
Carlos Berrizbeitia, editor
Personal Music, music company/client
Luis Miguel Gomez, sound designer
Alexis Estiz, composer
Oscar Ubilluz/Martin Ubilluz, directors
Carlos Berrizbeitia/Diana De La Parra/Vanessa Lozano, producers
Mármol Miami, production company
Alma DDB, ad agency

“If you’ve ever used stock music, you know it’s very convenient—but it’s also very unoriginal. Very plain. Very... stock. To promote Personal Music Studio among ad agencies, we created a website and new business model—along with a case study video—offering an alternative to those impersonal libraries. We gave undiscovered artists a shot at music licensing. The best street musicians were invited to record their songs with professional direction and arrange-ments volunteered by Personal Music’s experts. For most of the artists, this was their first time in a real recording studio. Personal Music’s Street Music Library demonstrates its philosophy: making music with personality.”


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