“State Farm launched its first total market campaign with the surge of soccer madness in the United States. The social media campaign and TV commercial used the extreme highs and lows experienced by fans during the World Cup to show them how State Farm could help them live in the moment, worry free. State Farm encouraged World Cup fans to celebrate #WorryFree during this nail-biting, hair-pulling time of year. Windows breaking? Cars crashing? No problem. State Farm has you covered.”
