Jorge Murillo/
Monserrat Valera, creative directors
Alvar Suñol, executive creative director
Luis Miguel Messianu, chief creative officer
Henry Gomez, strategy
Nice Shoes, motion graphics
Pablo Colella, editor
Beacon Street Studios/
Elastik, music companies
Michael Bliede, director
Rodrigo Vargas, executive producer
RadicalMedia/
Vapor Post, production companies
Alma DDB, ad agency
McDonald's, client
“McDonald’s is always looking for more ways to connect with consumers beyond feeding them. In this TV commercial, we took a near universal experience—a teenager’s first job—and presented it through the lens of Hispanic parents bursting with pride. We asked: What’s the most embarrassing thing that could happen on your first day of work? The campaign made people laugh while reminding them that McDonald’s is often the first real work experience for thousands of teenagers—just one more way the company is an important part of the Hispanic community.”