“McDonald’s is always looking for more ways to connect with consumers beyond feeding them. In this TV commercial, we took a near universal experience—a teenager’s first job—and presented it through the lens of Hispanic parents bursting with pride. We asked: What’s the most embarrassing thing that could happen on your first day of work? The campaign made people laugh while reminding them that McDonald’s is often the first real work experience for thousands of teenagers—just one more way the company is an important part of the Hispanic community.”
