“Dueling Grounds Distillery in Franklin, Kentucky, is located in one of the last places in America where it was actually legal for gentlemen to settle their differences the old-fashioned way: 20 paces, turn and fire. This insight formed the basis for the complete branding and design project we undertook to launch Kentucky Clear, Dueling Grounds’ small-batch craft moonshine. We developed the bottle design and the name of theproduct. Then we built the brand story, sourced bottles, designed the logo and bottle labels, and created and hand-produced promotional boxes in which the company’s Kentucky Clear moonshine spirits would be presented to distributors—and to key influencers, like the South’s best bartenders and clubs.”