“The Hepworth Wakefield is the largest purpose-built museum in the United Kingdom outside London. Built near the birthplace of sculptor Barbara Hepworth, the museum exhibits her work alongside that of other British modernist and contemporary artists. We designed its identity and typeface—which echo the angular forms of the building itself and also are partially derived from the pitched roofs of local dockside buildings—as well as its signage and wayfinding, website, printed materials, and permanent exhibition graphics. We chose a color palette inspired by oxidized metals and the effects of weather on Hepworth’s works. The forms and shapes within her sculptures also informed the textures and patterns we used throughout the brand identity and collateral.”