“In order to illustrate the tremendously important work Reverend Billy does with the Church of Stop Shopping and how he performs it with passion, I photographed him in the park where he practices his sermons. A ‘burning’ bush among the wintry trees serves as the perfect visual metaphor for Reverend Billy. I heard that when he saw the photos, he said, ‘Damn, I’ve been photographed a lot, but I’ve never been photographed like that!’”