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“The 54-acre Brisbane Showgrounds in the city’s central business district is undergoing a transformation into a vibrant mixed-use precinct, which includes hosting a variety of festivals and events throughout the year. We considered the site’s complexity and continually evolving traffic patterns to design signage that would become icons exclusive to the environment. Brightly colored, illuminated markers, which embody the high energy of the site all year long, draw from the whimsical colors and theatrical forms of street performers. Refined into a contemporary form, the design’s scale and vivid colors manifest the excitement of the site’s events.”

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