“An elegant, contemporary addition to the urban fabric of Brisbane, 480 Queen Street is a newly completed commercial high-rise located in the city’s central business district. We were engaged to design a building identity that not only reflected the architecture’s tone, but also seamlessly integrated graphic language into the physical environment, extending into digital and published applications. With a high volume of foot traffic, two street-access points serve the building from different main streets. Differentiating these spaces while maintaining a consistent visual style was a key consideration of our wayfinding strategy.”