“The Gold Coast Aquatic Centre at Southport is one of the first venues created for the Gold Coast 2018 Commonwealth Games. The center’s architectural style references the Gold Coast’s golden era of modernism, which occurred during the 1960s and 1970s and followed the path of Californian modernist architecture. We worked closely with the architects to create a family of signage that complements and strengthens the architectural aesthetic. With a modern geometric typeface, an oceanic color palette, sculptural lettering and mosaic tiling, the signage elements further reference this era of design and connect with people and place.”