“The Queensland Museum and Sciencentre, situated in Brisbane’s busy cultural precinct, houses a collection of major cultural attractions. Approached to give the building a stronger presence in its environment, we developed a bold graphic identity for the building’s external facade, labeled internal spaces and created a network of internal wayfinding components. We applied a consistent visual language throughout, integrating graphics and text into existing architectural features to announce the building and its attractions without detracting from its iconic aesthetic. Internal wayfinding elements, which were designed as ‘cut-out collars’ fitted to existing structural columns, highlight the environment with their vibrant colors.”