“Polyera twists the concept of wearable technology into something that is always on, fully flexible and completely customizable. In this case, ‘flexible display technology’ is like taking your Kindle and wrapping the whole thing around your wrist. Much like the Kindle display, the band uses e-ink, which shows only sixteen shades of gray. This guided our conceptual design principles: simple, grayscale, nothing flashy. And when we realized the big challenge in terms of experience—conveying the physicality of the band to show users exactly how it can bend, turn and twist—we created renderings of the device based on Polyera’s working 3-D models, giving users a way to interact and play with the band to discover how it works and feels.”