“Designing a lookbook for a clothing collection depends a whole lot on the visual content and quality of the collection, and this Diesel collection and its photography, by world-class photographer Sharif Hamza, were nothing short of breathtaking. For our main concept, we went with Hot Summer Days, wrapping up the entire digital Diesel ecosystem with the theme’s summer feeling to celebrate the return of the beloved season on all platforms. We wanted visitors to leave the site with a strong sense of the brand, its new products and the overall campaign aesthetic, so we matched the imagery with a colorful user interface that gets warmer in tone the longer the user stays on the site. Diesel was so happy with the new user experience and visual aesthetics that it decided to change its entire site (diesel.com) to this new format.”