“Drive south along the beautiful Oregon coast past Manzanita and Garibaldi, and eventually you’ll pull up right next to one of the state’s biggest tourist attractions: a giant cheese factory. Go a mile further, and you’re in the city of Tillamook, an oasis of pastoral farmland, microbreweries and cows. Like, a lot of them. So when the city asked us for a new branding campaign, we went with the bovines. Because everybody likes cows—and where do you think all that cheese comes from? A new identity, including logos, street banners, merchandise, tour books and web properties, followed suit.”