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Kristina Day, writer
Andy Kendig, designer
Luke Perkins, executive creative director
Mark Ray, chief creative officer
Summer Lambert, strategist
Peter Calandra, producer
Brianna Babb, project director
North, ad agency
City of Tillamook, Oregon, client

“Drive south along the beautiful Oregon coast past Manzanita and Garibaldi, and eventually you’ll pull up right next to one of the state’s biggest tourist attractions: a giant cheese factory. Go a mile further, and you’re in the city of Tillamook, an oasis of pastoral farmland, microbreweries and cows. Like, a lot of them. So when the city asked us for a new branding campaign, we went with the bovines. Because everybody likes cows—and where do you think all that cheese comes from? A new identity, including logos, street banners, merchandise, tour books and web properties, followed suit.”

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