Eric Samsel, writer/creative director
Luke Perkins, executive creative director/director
Mark Ray, chief creative officer
Jordan Delapoer, strategist
Kelly Brickner, editor
Digital One, sound design
Ville Vaajakallio, visual effects supervisor
Brianna Babb, project director
Brad Goldthwaite, producer
Steve Rauner, executive producer
Food Chain Films, production company
FAKE, visual effects company
North, ad agency
Lauren Hatfield/
Dan Hickle, Clif Bar, clients
TV commercial for Clif Bar, featuring hungry squirrels chasing a pair of hikers who have a nut butter–filled Clif Bar. “Squirrels love nuts. People love nuts. Then Clif Bar made one of its bars with nut butter filling, and now the natural order of things is anarchy.”