Thomas Morris, art director
Jordan Delapoer/
Aaron Robnett, writers
Aaron Robnett, creative director
Mark Ray, chief creative officer
Brianna Babb, project director
Andy Kendig, designer
Ali Greer/
Road Trip Recruits, photography
Jordan Delapoer, strategist
Peter Calandra, producer
Steve Rauner, executive producer
North, ad agency
Yakima, client
Poster for Yakima car racks. “You know what is fun? Your buddy Frank. Know what’s not? All your stuff. So get Frank in your car—and your stuff out of your car and onto your roof using Yakima’s rack systems. We sent cameras to some friends so they could show us how they would take even more friends. Also, our planning director wrote the tagline.”