Commercial for Columbia Sportswear featuring employees who field-test Columbia’s products on a rainy, rocky island. From the shelter of her office, Gert Boyle delivers a package by drone; the excited employees open it, only to find a curtly written note telling them to fill out their timesheets. “Chairman Gert Boyle built Columbia Sportswear on the promise that every product sold is first Tested Tough, by whatever means necessary. At 93, she still comes to work every day and will brook none of your slacker ways—so knock it off.”