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Eric Samsel, writer/creative director
Luke Perkins, executive creative director
Mark Ray, chief creative officer
Kelly Brickner, editor
Kevin Fletcher, photography director
Luke Perkins/Mark Ray, directors
Kyle Stuart, project director
Brad Goldthwaite, Food Chain Films, producer
Steve Rauner, executive producer
North, ad agency
Laurie Barton, Blount International, Oregon, client

“Changing a trimmer head used to rank down there with root canals and paying the cable bill as ways to spend your Saturday afternoon. But our client Oregon changed all that with the Gator SpeedLoad, a trim line replacement that eliminates all the nasty tangles and frustrations. This thing sells itself, so our job was to simply show a problem/solution product demo, then get out of the way. Credit is also due to the reviewers of antiquated models of gas-powered trimmer heads on Amazon—pure comedy gold.”

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