“Antèks Home Furnishings and Antèks Curated are upscale boutiques specializing in Southwestern and ‘sophisticated rustic’ furniture, housewares, goods and gifts. As part of a larger rebranding effort, we designed a reversible catalog to show each store’s unique products: ‘Home’ focused on furniture and housewares, and ‘Curated’ focused on goods and gifts. Printing on newsprint embraced the contemporary, yet rustic aesthetic of the stores and also offered the client a cost-effective solution.”