“The Dallas, Texas–based Real Estate Council holds a Giving Gala each year to raise funds for its foundation’s good works in education, housing, jobs and the environment. Based on the gala’s theme of ‘old-timey traveling Western carnival,’ our invitation featured a rotating Ferris wheel that highlighted information and functioned as a game—emphasizing the fun to come. Popcorn bags were used as envelopes for the invitation and during the night of the event.”