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Amanda Ringstad, photographer
Clinton Cargill, creative director
Bloomberg Businessweek, client

“One in a series of images for a Bloomberg Businessweek cover story on the Axon police cameras. Since this is not an immediately identifiable object, it is challenging to connect the camera to its use in a way that works for the viewer. After a few tests, creative director Clinton Cargill gave me the direction to ‘let the light create the composition.’ I decided to use the symbolism of red and blue gels to make a connection to law enforcement and to shape a graphic image of interest.”

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