Bhakti Patel, designer
Brent Austin/
Patrick Coleman/
CJ Cook/
Duarte Elvas/
James Nicky/
Tnaya Witmer, animators
John Filipkowski, creative director
Erin Sarofsky, executive creative director
Steven Piet, photography director
Chris Anderson, illustrator
Matthew Crnich, visual effects supervisor
Alex Kline/
Andre Zazzera, 3-D animators
Michael Burke, producer
Steven Anderson, executive producer
Sarofsky, production company
Trisect, agency
Mike’s Hard Lemonade, client
“Chicago-based ad agency Trisect came to us with a simple request: tell the story of Mike’s Hard Lemonade. To communicate Mike’s irreverent brand personality, we developed a minimal illustration style and an unexpected execution—we kept the bottle centered the entire time, animating things around it.”
