“The Record & CD Fair is the first domestic sales event in Seoul to connect South Korean record labels and musicians with fans. For this event, we not only participated in a simple design solution, but also played a role in designing the event as a whole. The design needed to appeal to both the new audience and longtime fans; we had to maintain the retro look of the vinyl records while being contemporary enough to attract a young audience. We used the solid black of a vinyl record as a graphic motif.”
