Dalatando Almeida, art director
Michael Hughes, writer
Max Henderson, designer
Alex Grieve/
Adrian Rossi, creative directors
John McDonald/
Lisa Stoney, strategic planners
Tara Megson, agency producer
Sarah Benson-Lloyd, project manager
Russell Deamer, retoucher
Wave Studios, production service company
James Cross/
Bobbie Gannon/
Rory Graham/
Nikki Peddie/
Toby Symington, project design and development
Vizeum, development partner
AMV BBDO, ad agency
The National Lottery, client