“When the Wisconsin Milk Marketing Board decided that it needed an agency with fresh perspective for the Wisconsin Cheese brand, it turned to us. Our team members spent a fair share of their time at local fromageries, getting to know cheesemongers and their wares. With concept and copy in hand and amazing typography, photography and food styling, the result was not only a powerful concept, but also a voice and personality that brought various artisanal cheeses to life to truly engage with foodies.”