“When your competitor is outspending you by 1,000 percent in any given media—let’s say broadcast TV—your agency’s job is to find a battlefield where you can win. For the Wisconsin Milk Marketing Board, that battlefield was digital. We created straight-up food porn in the form of a digital Rolodex of sorts, a microsite including 40 of the most amazing cheeseburgers your taste buds can imagine. The result: more than 7.5 million visitors since its launch. A true game-changer.”
