“When you want to grow a brand with the hope of one day selling it, it’s critical to, well, have a marketable brand. As such, the new owners of Cybros the Sprouted Bakehouse turned to Shine for a complete brand overhaul. From a new name—Angelic Bakehouse—and identity to packaging, in-store displays and advertising, Shine worked hand in hand with the ownership group to create a brand worthy of the amazing products it was baking—culminating in new distribution points across the country, from Costco to Meijer to Whole Foods to Target. In November 2016, a regional specialty food distributor bought Angelic Bakehouse, demonstrating the power of a well-built brand.”