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James Breen, writer
John Krull, creative director/designer
Michael Kriefski, executive creative director
Chad Bollenbach, retoucher
Shine United, ad agency
Big Top Baseball, client

“At its core, going to a baseball game is just plain fun. This was our starting point when Big Top Baseball tasked us with creating a marketing program for its new Northwoods League team. In addition to the featured ad and posters, Shine was involved in naming the team—the Kenosha Kingfish—and designing the logo and identity. The new mark and marketing materials helped the Kingfish exceed all sales goals for its opening season.”

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