Dean Maryon, art director/associate creative director
Richard Bullock, writer/creative director
Lee Clow, 180 Amsterdam/
Peter McHugh, TBWA Worldwide, executive creative directors
Lance Acord, director of photography/director
Eric Zumbrunnen, SpotWelders, editor
Fred Raimondi, Digital Domain, special effects director
Cedric Gairard, producer
Peter Cline/
Jackie Kelman, executive producers
Deannie O'Neil, production company producer
Park Pictures, production company
180 Amsterdam, ad agency
adidas International, client
Impossible is Nothing-Laila :60 (Open on a shot of the ceiling of a boxing stadium, moving down to the audience and the center ring) SFX: Stadium audience. Stadium Anncr. (VO): Golden stages set, are just about ready to begin, round one! (Muhammad Ali enters the ring wearing a white robe while the coach is keeping the rope up. M. Ali starts warming up) Laila Ali (VO): Impossible isn't a fact it's an opinion. (Cut to a shot of Muhammad Ali's legs moving in front of the camera as he's warming up. Coaches in white coats in the background) Stadium Anncr. (VO): They said it couldn't happen but here we are. (Cut to a shot of the opponent (Laila Ali) jogging towards the ring with a group of men in suits. Laila Ali is covered up in her robe) Laila Ali (VO): Like when they said said it be impossible to beat Sonny Liston. (Cut to a view of the ring where you can see Laila Ali entering while her coaches are clapping their hands and Muhammad Ali is preparing for the fight with his coaches. Muhammad Ali turns towards his opponent) Laila Ali (VO): He's too powerful, too experienced. (Cut to a view of Muhammad Ali's legs and Laila Ali warming up while coaches are clapping their hands on the background) Laila Ali (VO): And when they said don't take the fighter to Zaire… (Cut to a shot where they walk towards each other and they start the first round of boxing with the judge in the middle) Laila Ali (VO): …He's too young, too strong, he's gonna destroy Ali. So when my father looks impossible in the eye and defeats it again and again. (Cut to a shot of L. Ali and M. Ali fighting on the ring with the judge on the side) Laila Ali (VO): What do you think I'm gonna do when they say woman shouldn't box? (Cut to a shot of Laila Ali punching M. Ali, who stumbles on his feet. Cut to a close-up shot of Muhammad Ali with a surprised look on his face) Laila Ali (VO): Yeah, that's right. (Cut to a shot of Laila Ali leaning herself against the ring with a smile on her face) Super: Impossible is nothing. (Cut to a shot of M. Ali sitting in the corner of the ring winking at his daughter) Laila Ali (VO): Rumble young girl. Rumble. Title card: (adidas logo) adidas.com