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Rémy Tricot, art director
Olivier Couradjut, writer
Rémi Babinet, creative director
Frédéric Planchon, director
David Green, agency producer
Irene, production company
BETC Euro RSCG, ad agency
Peugeot Automobiles, client
The Bridge :60 (Open on a Peugeot 607 roaming the deserted streets of a strange and sleepy town. It is immediately clear from its sleek and racy black silhouette that this car is no pushover and that its bodywork conceals sheer power. It is a beast. But a tamed beast. The mere presence of the car manages to sow fear among a crowd of dinky white cars. They run for cover, for a place to hide from the feral beast that is prowling the streets. This is more than a mere game of cat and mouse, they are desperate to get out of its way. It's the highest, most absolute form of respect. Everyone is trying to be as discrete as possible in order to avoid disturbing the sleek new arrival) Music: Ennio Morricone's "Man with the harmonica," composed for the Spaghetti Western, , plays. (The Peugeot 607 continues to roam the streets, emphasizing the uncompromising nature of this town, of this world and of the Peugeot 607 itself. The Peugeot 607, something of a cross between a wolf, a panther and a lioness, and cast in the image of these mighty beasts, exudes power, serenity and character, projecting a sense of confident driving and travelling. More than ever before, the Peugeot 607 evokes a serene driving experience, protecting the driver against the vagaries of the outside world while offering those within every comfort and safety feature)
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