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Robert Hamilton, art director
Annie Finnegan, writer
Tom Adams/Roger Baldacci, creative directors
Alex Bogusky/Pete Favat, executive creative directors
Adam Kimmel, director of photography
Tom Scherma, editor
Human, music company
Baker Smith, director
Amy Favat, agency producer
Bonnie Goldfarb, production company producer
Harvest Films, production company
Arnold Worldwide/Crispin Porter + Bogusky, ad agencies
American Legacy Foundation, client

1200 :60 (Open on a person drawing a number on another person's T-shirt. About a dozen people in individually numbered T-shirts walk toward the camera. Cut to a helicopter shot that reveals the group is massive. They are crossing a bridge. We follow them down a street, then see them through a tunnel. A helicopter shot shows them converging on a skyscraper from three different directions. As they walk up to the building, they stop and stare at it) Super: Outside a major tobacco company. (Suddenly, they all drop to the ground. Everything is silent. We see them as individuals and as a group, motionless—the entire street is full of people lying "dead." Reveal there is one person left standing—holding a sign. Sign: Tobacco kills 1200 people every day. (He flips the sign over) Sign: Ever think about taking a day off? (The final shot is of a traffic signal, swinging slowly in the wind with "dead" bodies behind it) Logo: truth


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