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Molly Sheahan, art director
Marty Senn, writer
Ari Merkin, executive creative director
Maury Loeb, editor
PS 260, editorial company
Q Department, music company
Philip Loeb, sound engineer
Happy, director
Betsy Schoenfeld, agency producer
Brian Carmody, executive producer
Brian DiLorenzo, executive agency producer
Shelby Ross, production company producer
Smuggler, production company
Fallon, ad agency
Georgia-Pacific, Brawny Paper Towels, client
Happy Birthday :30 (Open on a white house. It is a fall day and leaves are falling. Cut to a kitchen, where Brawny Man is making frosting for a cake) Anncr. (VO): Hmm. . . what's this, something's cooking at the Parkers. (Cut to the cake getting frosted) Anncr. (VO): Ooo. . . that's a nice touch. She'll like that. (Cut to frosting spilled on the table) Anncr. (VO): Ooo. . . what have we here? (Cut to Brawny Mn ripping off a towel from the paper towel roll. He leans over the counter and wipes up the spill) Anncr. (VO): Nothing Brawny can't handle. (Cut to paper towels and the soft logo across the screen) Anncr. (VO): So strong. That's Brawny. (Cut to the Brawny Man wiping off a puppy's face with a Brawny Towel) Anncr. (VO): Now that's a bad little boy. (Cut to paper towels and the soft logo across the screen) Anncr. (VO): So soft. That's Brawny. (Cut to the Brawny Man holding the birthday cake and the puppy. They are walking toward the camera) Anncr. (VO): Happy birthday to you, Mrs. Parker. . . happy birthday. . . to you. (Cut to Brawny towels and triple action performance icon. Cut to Brawny towels and finger pointing) Anncr. (VO): That's Triple Action Performance. That's Brawny. ********** "Birthday Dream" :60 (Open on tree branches next to a bedroom window. In the bedroom a man and his wife are in bed watching TV) SFX: Brawny commercial playing in the background. Cut to the woman in bed) Woman: Why can't you be more like that Brawny Man? (Cut to the man. He rolls his eyes and then rolls over onto to the floor next to the dog's dish. A bright light appears and frosting drips on the man's face. The Brawny Man appears) SFX: Music plays. Anncr. (VO): That's a nice touch. She'll like that. (Brawny Man wipes off the man's face) Anncr. (VO): So soft. That's Brawny. Woman (VO): Why can't he be more like you? (The man sits up with a disturbed look on his face. He gets up and tries to fight the Brawny Man in the kitchen. The Brawny Man is two times the size of the man and holds the man at arm's length) Anncr. (VO): Now that's a bad boy. So strong. Nothing Brawny can't handle. (Cut to the man's point of view and then back to normal. The Brawny Man picks up the man and places him on the counter. The Brawny Man grabs the frosting and hands it to the man. He begins frosting the cake) Anncr. (VO): Happy birthday to you, happy birthday to you. Man: Happy birthday to you, happy birthday to you. (Cut to the man in the bathroom asleep while squeezing toothpaste out onto the bathroom counter) Man: (Snoring) (Cut to the woman walking into the bathroom, tired and confused. Cut to Brawny Towels and a hand patting them) Anncr. (VO): That's Brawny. Super: Brawnyman.com
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