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Tano Celentano, art director
Pablo Capara, writer
Damián Kepel, creative director
Javier Nir, director
Oruga, production company
Y & R Buenos Aires, ad agency
Pirelli, client
(Open on a man driving his car in the city on a rainy day. Suddenly, out of the blue, a truck crosses in front of him and blocks the road. Desperately, the man brakes and manages to stop the car, barely a few inches from the truck. He gets out of the car angrily, closes the door and as he starts to walk he slips and falls on his back on the wet sidewalk) Super: Pirelli logo. Power is nothing without control.
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