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Bryan Edwards, art director
Victor Camozzi, writer
Brent Ladd/Steve Miller, group creative directors
Sam Selis, charlieuniformtango, editor
Craig Gillespie, director
Susan Crimley, agency producer
Lisa Rich, executive producer
Morton Jankel Zander, production company
GSD&M, ad agency
Southwest Airlines, client
(Open on a guy in a grocery store parking lot struggling to unlock his car door with a coat hanger, scratching the paint job in the process. His wife is standing next to him holding groceries and dry cleaning) Husband: I'm not saying it's your fault. It's jammed or something. Wife: What are you doing? Husband: Step back! (The husband throws a rock at the window. It doesn't break, but the car alarm goes off) Wife: Jeez. (Just then a guy walks up with his groceries) Guy: What are you doing to my car? (The husband and wife look up and notice an identical car, their car, parked just a few spaces away) Anncr. (VO): Wanna get away? (Cut to offer) Anncr. (VO): Now you can. Fly Southwest airlines from Phoenix to Las Vegas for just twenty-nine dollars one way. Card: Southwest.com Pilot (VO): You are now free to move about the country.
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