Loading ...
Gianfranco Arena, art director
Peter Kain, writer
Thomas Hayo, creative director
Rick Russel, editor
Dante Ariola, director
Liz Graves, producer
Natalie Hill, production company producer
Traktor, production company
Bartle Bogle Hegarty, LLC, ad agency
Levi Strauss & Co., client
Walk :30 (Open on a city street. An attractive guy in his late 20's, wearing just boxer shorts and a T-shirt, is carrying a bouquet of flowers. He's walking barefoot down the street on what appears to be a cold afternoon. Dozens of people stop and take notice. He nods and gives friendly smiles to the people he passes. Cut to the guy in the hallway of an apartment building. The door opens, and an attractive young woman stands there. She looks pretty angry and intimidating. You get the feeling she's the boss in this relationship. The guy offers her the flowers, and gives her a warm, pleading smile. She thinks for a second, then hastily grabs the flowers, rolls her eyes and lets him in. Cut to the young woman walking into the next room to put the flowers in a vase. Once she'out of sight, the guy casually walks over to an open window. He leans way out and grabs a pair of Levi's 501 Jeans which are hanging on a tree branch. He pulls them in and puts them on. They look great on him—they're perfectly worn in. Cut to the woman now walking back into the room, holding a vase with the flowers. She looks around, but the guy is gone. She runs to the window and looks outside just in time to see the guy walking out the door and down the street. All his clothes and possessions are scattered in the tree and on the ground—she must have thrown them all out in an earlier tantrum. Cut to the street, to see the guy happily walking away with his Levi's) Super: Levi's 501 Original Jeans. A style for every story.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In