Dean Maryon, art director/associate creative director
Richard Bullock, writer/creative director
Lee Clow, 180 Amsterdam/
Peter McHugh, TBWA Worldwide, executive creative directors
Lance Acord, director of photography/director
Eric Zumbrunnen, SpotWelders, editor
Ren Klyce, sound engineer
Fred Raimondi, Digital Domain, special effects director
Cedric Gairard, producer
Peter Cline, executive producer
Jackie Kelman Bisbee/
Deannie O'Neil, production company producers
Park Pictures, production company
180 Amsterdam (180\TBWA), ad agency
adidas International, client
Nadia :30 (Open a shot of Nadia jumping towards the gymnastic bar) SFX: Music begins up and under. (A commentator in the background presents Nadia Comaneci. Cut to a shot when she is on the bar) Nastia Liukin (VO): When you are a young gymnast … (Cut to a shot where she is jumping from one bar to the other) Liukin (VO): …the bar has already been set very high. (Cut to a shot where she's hanging on the bar. Cut to a shot where you see the whole bar, the audience in the background and two gymnasts hanging on the bars) Liukin (VO): Nadia was the first to show the world a perfect ten. (Cut to a close-up of the two gymnasts hanging on the bars) Liukin (VO): : Not once but seven times. (Cut to a shot of the gymnasts hanging on the bars, you can see the audience in the background and then you can see that Nadia is jumping off the bar) Liukin (VO): She reminds me that if I work hard enough (Cut to a close-up of Nadia Comaneci) Liukin(VO): There's change for just one moment. (Cut to a shot where you can see the other gymnast jumping off the bar) Super: Impossible is nothing. Liukin (VO): Perfection is Possible (Cut to a close up of Nadia nodding to the other gymnast. Cut to a shot as they both walk away) Title card: adidas logo "Haile" :30 (Open a shot of a close-up of Haile Gebrselassie) Haile Gebrselassie (VO): How do I made myself believe I can keep going faster (Cut to a shot of Haile from the side. Looking to another Haile on the other side) Gebrselassie (VO): Am I running to beat my competitors? (Cut to gun shot to begin the run. Cut to a shot where you can see the audience and where you can see that Haile starts running. Cut to a shot where you can see the runners, running in the stadium. Cut to a close-up of Haile Gebrselassie running) Gebrselassie (VO): Am I running to beat the clock? (Cut to a shot of the runners running. they come closer to the camera and when the camera turns you can see the backs of the runners) Gebrselassie (VO): Or am I running for another gold medal? (Cut to a shot where you can see three people wearing headphones and writing things down. Cut to a shot of the ringing bell. Cut to a shot where the runners are running toward the camera) Gebrselassie (VO): People are not supposed to break your own record nine times. Cut to a shot where you see the runners (all Hailes) from the side. Cut to a shot where one of Hailes makes some speed) Gebrselassie (VO): That's impossible right? (Cut to a shot of Haile sprinting to the finish. Cut to a shot where you can see the two Hailes just come over the finish, then you see Haile with a big smile on his face. Gebrselassie (VO):But you know? I hate to lose! Camera card: Logo adidas "Jesse" :30 (Open on a shot of an old stadium. Cut to a shot of Jesse Owens) Kim Collins (VO): What makes us believe we can do the impossible? (Cut to a shot of runners waiting to take off) Collins (VO): Maybe it's because someone said to him himself… (Cut to a shot of Jesse Owen ready to take off ) Collins (VO): …I can go faster then anyone has gone before (Cut to a the runners taking off. Cut to the runners running. Cut to a shot where Jesse Owens is running, then he's going faster. Then the camera pans over from old footage to new footage of a group of runners and in the front Is Kim Collins) Collins (VO): Can we keep on breaking records? (Cut to a shot of Kim Collins running in front of the other athletes) Collins (VO): Why not? (Cut to a shot of Kim Collins going over the finish line) Collins (VO): As long as I've got a spare 9 out of 10 seconds… (Cut to a shot of Kim Collins putting his arm around Jesse Owens) Collins (VO): …I'll do my best to be there when it happens. Camera card: adidas logo.