, art directorTyler McKellar
, writerJeff Goodby
, creative directorsDylan Tischner
, SpotWelders, editorNoam Murro
, Biscuit Filmworks, directorTod Puckett
, producerGoodby, Silverstein & Partners
, ad agencyCalifornia Milk Processor Board
"Russian Family" :60 Music: Sad, Russian violin melody with backing clarinet and guitar. (Open on a wide shot of a Russian city. It is cold, dark and snowing. Cut inside to a shot of a Russian family sitting at the dinner table, eating their soup in silence. They seem sad. Grandma is in the kitchen stirring) Father (to his daughter): Irawi, eat your soup. (in Russian) (Cut to girl looking down sadly at her soup. Cut to wife looking sad. Cut back to father. He suddenly looks up as he hears something) Pillsbury Dough Boy (VO): Giggle (Cut to the Pillsbury Dough Boy pushing a tray of warm, gooey cookies toward Dad) Dough Boy: How 'bout some fresh-baked cookies! (Cut back to Dad, looking up in amazement) Music out. Dad: "Pillsbury Dough boy?" (Cut to girl). Girl (amazed): Pillsbury Dough Boy! (Cut to Mom looking up in disbelief. Cut to Boy looking up smiling. Cut back to Dad even more excited) Dad: Pillsbury Dough Boy preshoad!! ("preshoad" is Russian for "arrived") (Cut to Grandma as she looks in from the kitchen. In her excitement, she drops the pot of soup. Cut to the cookie plate. The family digs into the warm gooey chocolate-chip cookies. Music up and under: Festive, celebratory, triumphant Russian chorus. (Quick cuts of family members eating cookies, smiling and dancing) SFX: Scream interrupts the music. (Cut to family. They all stop dancing and look back to the kitchen in silence. Cut to the door frame as Mom exits, she stops. Cut back to the family waiting for the news. Cut to Mom looking sad. Cut to Dad looking sad. Cut to wider shot which reveals Mom shaking an empty carton labeled Moloko (milk) Music: Sad violin melody. (Cut to shot of Doughboy looking away in disbelief) Title card: Got Milk? Anncr. (VO): Got Milk?