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Geoff Edwards, art director
Scott Duchon, writer
Scott Duchon/Geoff Edwards, associate creative directors
Chuck McBride, executive creative director
Barry Peterson, director of photography
Avi Oron, editor
Noam Murro, director
Cedric Nicolas, visual effects supervisor
Gina Pagano/Shawn Lacy Tessaro, executive producers
Jennifer Golub, executive agency producer
Sue Troyan, visual effects producer
Jay Veal, production company producer
Jennifer Suttlemyre, post-production producer
Biscuit Filmworks, production company
Bikine Edit, post-production company
Method, visual effects company
TBWA\Chiat\Day, ad agency
adidas, client
Carry :60 (Open to a bustling street. zoom-in across the street to Kevin Garnett and friend walking out of a shop onto the sidewalk) Music: “He's Got the Whole World in his Hands,” sung by Etta James. (Cut to friend climbing up onto Garnett's shoulders. Cut to Garnett carrying his friend on his shoulders down the street. They pass a man coming out of his doorway. Cut to man jumping and climbing up on Garnett's shoulders. Cut to a man running around the corner to leap up on the growing pile. Cut to him climbing up the side of Garnett and the people riding on his shoulders. Cut to Garnett taking in the pressure and weight of the people on his back. Cut to low angle of Garnett carrying four people on his shoulders as he crosses the street. Cut to shopkeeper looking out his storefront window as more people are climbing up onto Garnett's shoulders; he turns and runs. Cut to Garnett looking up and out as people are riding and clinging on his shoulders. Cut to shot of Garnett and the mass through a car window, the driver gets out and runs towards them. Cut to people running off buses and around street corners. Cut to a man in a brick building stepping out onto his windowsill. Camera zooms in, he is looking intently down. Cut to a woman running out of a truck. Cut to people running towards Garnett and the mass. Cut to a man catapulting onto the mass on Garnett's shoulders, he begins to climb up. Cut to two men walking towards Garnett, they are looking up at the mass. Cut to the mass squirming and writhing on Garnett's shoulders. Cut to a woman, man and boy walking and looking up in wonder at the spectacle. Cut to a man jumping off a building and landing on the mass of people on Garnett's shoulders. Cut to Garnett looking up towards the mass and then looks smugly ahead. Garnett sidles up next to a young woman on a street corner, the absurdity of the mass on his back. Cut to Garnett's adidas tennis shoes. Cut to young woman looking up at the mass on his shoulders. Camera follows her gaze recording the people clinging to each other. Cut to her looking up at the mass. Garnett looks down at her with a friendly nod. Garnett steps off the corner and walks across the street. Cut to shot through an alleyway, Garnett walking with the mass on his shoulders. A straggler is running to catch up with the group) Super: Impossible is Nothing Super: adidas
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