"Victims" :60 (Open on a guy looking through a rain-swept window. He's holding a regular light beer) Music: Introspective piano. Anncr. (VO): These are the silent victims. (Cut to a woman in a bar. She looks introspectively into the mirror. She looks at her regular light beer) Anncr. (VO): The victims of Taste Loss. (Cut to a dejected looking guy at a BBQ. He looks down disapprovingly at his regular light beer. Cut to a guy at an office party. He looks at his reular light beer and picks at the label with a concerned expression. The office guy looks at the camera) Office Guy: I want to taste my beer. But I can't. Cut to a guy tailgating at a football stadium) Tailgater: What is Taste Loss? Anncr. (VO): Taste Loss happens when you can't taste your beer. (Cut to a regular guy at a football game with buddies. He's drinking a regular light beer with a bummed out look on his face. We hear his thoughts as his friends celebrate a touchdown) Anncr. (VO): And the results are devastating. Football Fan's Thoughts: I can't taste my beer. (Cut to a guy getting two regular light beers at the concessions stand) Customer: Do they have Taste Loss in Russia? Anncr. (VO): Yes. (Cut to two executives in a bar) Executive: Where did the beer taste go? (Cut to a series of photos and film footage of underground storage bunkers) Anncr. (VO): We think the beer taste is being hidden in secret underground storage facilities. (Cut to a trainer taping up a football player's ankle) Trainer: Where does Taste Loss come from? (Cut to a fat street cat on the sidewalk licking itself) Anncr. (VO): We originally thought Taste Loss came from dirty trailer park cats, but we later found out that was something else. (Cut back to football player) Football Player: Something else like what? Anncr. (VO): That's not important. What is important is tasting your beer. (Cut to two guys sitting in a bar. Guys: (Together) How can we fight Taste Loss? Anncr. (VO): Simple. You pick up a great tasting, less filling Miller Lite. (A bartender picks two cold Miller Lites out of the ice and places them in front of the two guys. He takes away the regular lite beers) Anncr. (VO): And please, keep asking the tough questions. (Cut to three guys playing cards in a garage) Card Player: Is now a good time to talk about Taste Loss? Anncr. (VO): Anytime is a good time to talk about Taste Loss. Super: Miller Lite. Good Call.