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Beatriz Caravedo/Alvaro Ramos, art directors
Juan Carlos Gomez de la Torre, creative director
Beto Gutierrez, photographer
7 Samurai, producer
Leo Burnett del Peru S.A., ad agency
Ponle Corazon, Foundation Against Cancer, client
Magic 1:28 (A magician performs various tricks for passersby in a park. But a troubled frown falls upon his face as he spots a particular young girl watching the show with her mother. He pulls the child from the crowd and removes her hat, revealing that she has no hair. Clearly a result of chemotherapy. He proceeds to place his own magician's hat on her head and waves a wand above. When he finally pulls it off, the girl amazingly sports a full head of flowing locks) Super: The Magic of Giving. Title card: Peruvian Cancer Foundation.
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