Decal Conscious :60 (Open on sitcom-style screen) Theme Music: If you don't like it - tough! It's Fair Enough. Super: Fair enough! Super: Written by: Big Tobacco Anncr. (VO): This episode is based on a 1989 Big Tobacco Marketing Idea. (A neerdy employee stands in the threshold of his boss's office. He's nervous and high-energy) Man #1: (Clears his throat) Sir, the youth of this day are very decal conscious and logo orientated. SFX: Sitcom laugh track. Man #1: So what if we place decals with subliminal messages in our cigarette packs. Our younger smokers might place them on notebooks, lockers, purses. Boss: (Catching on to the idea) The family boat? SFX: The audience laughs again. Man #1: We develop ten different decals. And explain how to get the complete series. Man #2: Buy the carton! Boss: Buy the carton! Man #1: Buy the carton! SFX: The audience is rolling with laughter. Super: It might be funnier if it wasn't true. Super: See more about Big Tobacco's marketing ideas for their deadly addictive cigarettes at: Fairenough.com Anncr. (VO): Fair Enough is a truth® production. "Our Own Expert" :60 (Open on sitcom-style title screen) Theme Music: If you don't like it - tough! It's Fair Enough. Super: Fair enough! Super: Written by: Big Tobacco Anncr. (VO): This episode is based on a 1987 Big Tobacco brainstorm session. (Open on a boardroom) Man #1: Somebody has to say second-hand smoke is no risk. Man #2: It's an unpopular issue with scientists. To come out on our side is professional suicide. (Man #3, deep in thought, looks up, struck with a revelation) Man #3: We create our own expert. SFX: Sitcom laugh track. Man #4: We can provide research on claimed risks of second-hand smoke in context of other risks. (Confused looks all around) Man #3: The message has to be simple. Man #1: There is no risk. That's the message. SFX: The audience bursts into laughter. (The following supers scroll like credits, stopping on the third) Super: It might be funnier if it wasn't true. Super: See more about Big Tobacco's marketing ideas for their deadly addictive cigarettes at: FairEnough.com. Anncr. (VO): Fair Enough is a truth® production. "Reaching the Target" :60 Theme Music: If you don't like it - tough! It's Fair Enough. Super: Fair enough! Super: Written by: Big Tobacco Anncr. (VO): This episode is based on a 1989 Big Tobacco brainstorm document. (A group of people sit in a room, brainstorming. The CEO stands at the front of the room with a marker. As the suggestions start, he writes feverishly) CEO: So how about other ways to reach the target? Man #1: Ice cream trucks that drive through neighborhoods, playing music and handing out samples. SFX: Sitcom laugh track. Man #2: Create a new flavor of ice cream with our name. Man #3: Or gum. Man #4: Or cookies. SFX: The audience laughs again. MAN #3: Make it rebellious - say you can't get it on Sundays. Man #1: (Snaps his fingers) Give freed convicts a gift pack. SFX: The audience is laughing hysterically. (The CEO stops writing and turns around, like "There's an idea.") CEO: (Nodding) Have Penny pull the prison statistics. SFX: Laughter and applause. (At this suggestion, the people around the table pause and exchange glances, then kind of shrug and nod. The following supers scroll like credits, stopping on the third) Super: It might be funnier if it wasn't true. Super: See more about Big Tobacco's marketing ideas for their deadly addictive cigarettes at: FairEnough.com. Anncr. (VO): Fair Enough is a truth® production.