Gumballs :60 (Open on a sitcom-style title sequence) Theme Music: If you don't like it–tough! It's Fair Enough. Super: Fair Enough Super: Written By: Big Tobacco Anncr. (VO): This episode is based on a 1979 Big Tobacco brainstorm session. (Cut to several businessmen sitting at a table) CEO: So, any new product ideas for our younger tobacco chewers? Man #1: We've discussed producing a fruit flavored tobacco. SFX: Laugh track. CEO: Perhaps we can compare data with Life Savers candies. SFX: Laugh track. Man #2: Would it be possible to include bubble gum in the package? SFX: Laugh track Man #3: We could surround the tobacco itself with a sugar coating ... sugar coating - like a ... Man #4: ... like a tobacco gumball! SFX: Laugh track/applause. Super: It might funnier if it wasn't true. Super: See more about Big Tobacco's marketing ideas for their deadly addictive cigarettes at Fairenough.com. Anncr. (VO): Fair Enough is truth production Logo: A truth® production