Dylan Bernd/
Travis Britton/
Todd Derksen/
Guy Seese/
Sunshine Stevens, art directors
Jim Elliott/
Guy Seese/
Kevin Thomson/
Mike Tuton, writers
Dylan Bernd/
Todd Derksen/
Jeremiah Whitaker, designers
Wyatt Neumann/
Mike Prevette/
Matt Ralston, editors
Carol Hodge, Ellipsis Pictures/
Jack Hodge, Lenz Films/
Wyatt Neumann, Alarming Pictures/
Mike Prevette, directors
Eric Johnson, Clatter & Din, sound engineer
Matt Ralston, music
Mick Philp, music composer
Jessica Cohoon/
Nicole Hartshorn/
Sue Mowrer/
Kelly Showalter, agency producers
Sean Onart, digital imaging
Karl Norsen, visual effects supervisor
Alarming Pictures/
Ellipsis Pictures/
Lenz Films, production companies
Cole & Weber/Red Cell, ad agency
Rainier Brewing Company, client
What do you do when the only thing the public likes about your brand is its past? You ask people to Remember. And Cole & Weber/Red Cell did just that with a campaign that integrated a 30-minute TV show (pitched to and bought by UPN), live-action theater, a recreated Seattle landmark, a Web site, all sorts of traditional media including :30 TV spots and a press kit that helped frame a news story so incredible it couldn't have been scripted.
